Time waits for no one. That is the title of the opening youtube video I use for my workshops on investing time. And it still inspires me every time I watch it.
View the video clip
In the last few weeks, most people have had more time on their hands than usual. The question is, what have you done with your time? Did you waste it on Netflix and lying on the couch? Did you spend time reading the news and wondering how your business will ever recover, or did you invest your time so you emerge from this challenging period stronger than before?
Time and money
If you watch the video clip, you will notice the comparison of time and your bank balance. When we view time in a similar way to money, we move away from the notion of “wasting” time and “spending” time and more towards the concept of “investing” time.
In the financial context, you “spend” money on something tangible. A new car, a pair of jeans, a new laptop, office rental or materials. Typically, things you “spend” money on get used, depleted or depreciate. But when you “invest” money in something, you would expect to get a “return” on the investment. You invest in the stock market, property, training employees, IT software or shares in a business. Here, you expect to get out more than you put in. It’s about investing in the short term for long term gain.
Similarly, we tend to “spend” time on doing things that fill our day, when we ought to be focusing on “investing” time in tasks or projects that will lead to long term benefits and returns. For example, if you “invest” the time to train your team to take on more responsibility, this will free you up to work ON your business rather than IN it… and the time you gain will outweigh the time you invested in the training.
Invest your time
This simple shift in terminology will help you view time management differently. If you view business meetings as an investment in time rather than a way to spend your time, you will insist on a productive outcome that moves the business forward.
How much of your time do you “spend” in traffic, meetings, admin, tasks you could delegate to another team member, reinventing the wheel, putting out fires? How could you “invest” this time more profitably?
This simple mindshift in the way you view your time has the potential to make you more productive and profitable.
If you are returning to work on Monday, make sure you make up for lost time by investing your time in productive activities. If you are still in lockdown, invest your time wisely, so you can reap the benefits in the long term when things return to normal.
There’s never been a better time to start business coaching. Invest in your business and your personal goals and give me a call.