Even companies that have contingency plans and risk assessments in place could not have planned for the impact of the Covid-19 pandemic on business. The reality is, that some things you just can’t predict. And some things you just can’t control. I am spending a lot of time coaching clients to get their heads around the situation. The response to this crisis is what will separate the businesses that survive from the 40% of businesses that are predicted to fold. I find myself reverting to a number of clichés that we need to adopt to get through this.
It is what it is
My dad’s favourite saying… and it’s true. There’s nothing we can do about the pandemic. You have to accept it, and move forward. Don’t waste time stewing and brewing over where the crisis started, who is spreading it, the economy and lockdown restrictions. Complaining and bemoaning the situation isn’t going to change what’s happening. You can only change what is still to come and you need to channel your energy on the next steps.
Roll with the punches
In boxing, you need to position your body in such a way as to decrease the force of impact of the incoming punches. It’s about coping with adversity by being flexible, absorbing the blow and carrying on regardless. Having good business relationships, positive cash flow, flexible processes, etc all soften the blow when the “proverbial” hits the fan. Absorb the losses and rebuild.
Go with the flow
Sometimes it is better not to “swim upstream”. Pick your fights appropriately, channel your energy where you can make a difference and add value, and let things that are out of your control run its course. When you are inflexible, stubborn and rigid in your approach, you will never win the battle.
When life gives you lemons make lemonade
Rather than waiting it out and hoping that things will return to normal, take control of the situation and look for a way to create something positive from it. How can you make the most of the time spent working remotely? What can you do that you don’t normally have time for? What changes can you make to your business that will provide diversity of products and services or new ways of working more productively?
Get back on the horse
When things don’t go according to plan, giving up is not an option. If you don’t try again, you will always regret it. The longer you leave it, the less likely you will go back to it. You’ve built a business before, you can do it again.
Sometimes you win. Sometimes you learn
There’s a lesson to everything in life. “What doesn’t kill you makes you stronger”. Every experience – good or bad – shapes the future you. Choose to learn from life’s challenges rather than becoming a victim of your circumstance.
It could be worse
Yes, it’s a cliché but let’s spare a thought for the people who have lost their lives and their livelihoods in this crisis. Put your business challenges into perspective.
We are all going through this together, but we are all going through it differently. If you need someone to chat to, I’m on the other end of the line.