As 2021 gets underway, we are all hoping it will be a better year than 2020. We hope that this virus will disappear, that we can get back to business as usual and that the economy will recover. No one will disagree with that.

But hope is not a strategy. It’s not a goal, a solution nor a plan.

The benefit of hope

Hope has its place in life and at the boardroom table. The benefit is that it promotes positive thought and the law of attraction. It motivates us to get up each day and keep pressing on.

But sometimes people stop at hoping, because often what you hope for, you can’t control. Good weather, that the traffic won’t be bad. There’s nothing you can do about it, but sit back and wait to see what the next day brings.

And therein lies the problem.

The challenge of hope

• It can prevent you from preparing for potentially negative outcomes. When you hope for a certain outcome, you place all your eggs in one basket and lose your ability to adapt to changes and different outcomes.
• It’s like a prayer – you relinquish control and personal accountability and wish for something instead of actively making it happen yourself.
• It becomes a tool of self-deception. It often promotes denial of the circumstances and an admission that the desired outcome is unlikely save for a miracle.
• Those who focus only on hope often end up feeling hopelessness. When things don’t materialise, repeatedly, you start feeling like nothing ever goes your way. The world is out to get you, and there’s no point in hoping anymore.

Hope gains power through action

You see, the problem is that hope is a feeling, not an action. There is little power behind the word. It gains power through actions, where the actions are geared towards an outcome. Hoping means not giving up. It means continually doing whatever needs to be done to achieve the goal.

If you are hoping to grow your business or your team this year, then your actions need to reflect that. You need milestones and tactics, plans of action, a vision of what the business needs to look like by the end of the year and strategies to achieve it

If you haven’t translated your hopes for the year into an actionable plan, linked to your purpose and goals, that’s your first step. Then you can start to make it happen. Use your learnings from last year to plan for this year. Assess your risks and be adaptable.

Don’t sit back hoping things will be easier… take control and make it better. I’m here to help you.

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