Today is the last day of winter. From next week, it’s spring. There’s something special about spring. The days are getting longer, which seems to bring renewed energy, the promise of growth, fresh thinking, a new start. It’s a great time to harness this positivity and energy and apply it to your business. It’s a time to shake off the winter blues and make hay while the sun shines. There’s no time like the present to spring clean your business.
Decluttering the client base
In order to grow, you need to make room for new clients. We are so focused on growing our client base, that we sometimes end up with trash. Have a look at your client base, and work out who your good clients are – these are clients who are loyal, pay on time, keep coming back, refer your business to friends, and who are profitable. Then work out who is trash. These are clients who never pay on time, threaten to go elsewhere, always want a discount, complain about everything and keep you busy for little profit. Throw them out. By getting rid of these clients, you free yourself up to get new clients that are more profitable and less effort.
Dust off your database
Revisit your database of contacts and look for potential clients that may have fallen through the cracks. Re-establish communication with people that may have been in contact with you but didn’t follow through on a purchase. Update contact details and make sure you stay in touch with the business community in which you operate.
Disinfect your debtors
When last did you do an age analysis on outstanding debtors? Debtors are like bacteria… if you don’t keep them under control they tend to grow and escalate overnight. You have terms of payment with your clients. If they do not pay on time, they are in breach of contract. You have every right to enforce payment on time. If you don’t consistently clean it up, you don’t end up with a massive problem down the line.
Shine your mirror
Take time for reflection, especially when things go wrong. Not everything is perfect. However, often the learnings we get from mistakes and challenges can benefit the business in the future. It’s important to hold up a mirror and acknowledge where you can improve.
Polish your silverware
If your business is successful, you have stories to tell and share. Potential clients will feel more comfortable committing to doing business with a company that is visibly successful at what they do. Get testimonials from happy clients, prepare case studies, draw up a portfolio of work. Show off the end product and celebrate your successes.
If you need help getting your business in tip top shape, give me a call.
Happy spring cleaning